MUSCAT– As part of its commitment to embracing innovation and enhancing customer experience, Bank Muscat, the leading financial service provider in the Sultanate of Oman, launched a first-of-its-kind digital service for institutional customers to receive market updates through WhatsApp. The ever-increasing popularity of WhatsApp makes it the pre-eminent communication platform for business users today. The launch of this WhatsApp market update service epitomizes Bank Muscat’s efforts to align its communication medium with changing preferences of customers. These alerts aim to offer customers convenient access to financial markets news, updates and analysis on market trends. This will allow the Bank’s customers to make well informed decisions relating to hedging and other risk management practices.
The WhatsApp alerts from Bank Muscat Global Treasury will be sent daily to decision-makers involved in managing foreign exchange transactions and overall balance sheet risk management. These market-focused news updates will provide access to market snapshots with comprehensive coverage on local, regional and global markets, backed with relevant charts, images, documents, and videos as appropriate. As a part of this service, the Bank will also be sending Flash news alerts on important market-related events allowing customers to make timely decisions on currency, interest rate and commodity exposures. These alerts will help customers to explore more opportunities in the financial markets and navigate through market gyrations.
The launch of this new digital service exemplifies Bank Muscat’s keen desire to bring best-in-class banking services and solutions to its customers. It further aligns with the Bank’s commitment to digital transformation embodied in Oman 2040 vision. Customers may obtain further details and information about market updates and news by calling the Help Desk team on 24700185, or visiting the online page available on cfxdealers@bankmuscat.com.
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