MUSCAT : The latest TVC from Malabar Gold & Diamonds, “Speak Your Heart with Mine Diamonds”, featuring their brand ambassadors Alia Bhatt & Kareena Kapoor Khan, has gone viral online, generating humongous interest among viewers and garnering over 100 million views across all platforms in 23 days. The views continue to grow exponentially.
Marking the first collaboration between the two Bollywood powerhouses and showcasing the exquisite collection from Malabar Gold & Diamonds’ Mine Diamond jewellery collection, the video showcases the intrinsic value of diamond jewellery and how they are the perfect gift to communicate a myriad of emotions. The message is beautifully portrayed by Alia & Kareena walking viewers through numerous scenarios were diamonds are gifted such as a proposal, anniversary, birthday, and other occasions / celebrations.
“It has been an absolutely enjoyable experience being a part of this video. It does a great job of highlighting the momentous nature of diamonds in all our lives and how they can increase the sparkle of any occasion.”, commented Kareena Kapoor Khan.
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Speaking on the success of the video, Alia Bhatt said: “Diamonds do let us speak our hearts and this message could not have been conveyed more effectively. The fact that this video has crossed more than a 100 million views goes on to show how much people have connected with the message”.
“Being the faces of the brand, Kareena Kapoor Khan & Alia Bhatt were perfectly poised to get our message across, and they have done so in the most amazing way. I have every confidence that the video will attract an even larger viewership over the coming days, so that our message is spread far and wide”, commented Malabar Group Chairman, M.P Ahammed.
With over 335 showrooms across 11 countries in the Middle East, the Far East, India, the USA & the UK, Malabar Gold & Diamonds is currently ranked as the 6th largest jewellery retailer globally. In addition to their signature Mine-diamond jewellery collection, the brand also offers more than 25 exclusive brands and collections, with exquisite designs in Gold, Diamonds & Precious Gem jewellery.
