MUSCAT: Gold continues to reaffirm its prominence as an investment, asset and adornment even during the unprecedented situation we continue to face globally. Malabar Gold & Diamonds, one among the largest jewellery retailers globally with a strong retail network of over 250 outlets spread across 10 countries, is providing customers with the best opportunity to invest in gold, through the Gold Rate Protection offer, be it for personal use or as an investment, at the best rates. 

Customers can just pay 10% advance for their favorite jewellery and block the gold rate until November 15^th protecting themselves from the increase in gold rate during this period. If gold rate increases at the time of purchase, customers can avail the booked rate and if it reduces they can still draw mileage of the reduced rate i.e. a customer intending to buy gold jewellery worth OMR 1000 just needs to pay OMR 100 to avail the advance booking offer and in turn get protected from the increasing gold rates. 

This offer will be valid until 15^th November across all Malabar Gold & Diamonds outlets in GCC, Far East & USA. 

“Gold prices typically rise at times of uncertainty as it is considered as the safe haven by investors across the globe. Hence, this offer has been designed in such a way that our customers are not affected by the increase in gold rates, by providing them with an option to block the rate, by just paying  just 10% of the value, and get gold rate protection until November 15^th.  The main attractiveness of this campaign is that the customer always gets the benefit of lower gold rate, during purchase”, said Mr. Shamlal Ahamed, MD – International Operations, Malabar Gold & Diamonds.

Gold being a reliable investment is one of the intrinsic reasons for people buying gold jewellery while also serving as an adornment. It is the ease to liquidate the metal for cash without losing much value during these difficult times that further increases its dependability. While all other assets like currency, oil, stock markets, real estate etc. have steeply declined in value, gold value has appreciated in the last one year.  This consistent performance of gold as an appreciating and moveable asset has led to individuals with excess cash reserves beginning to acquire gold. Being the only investment to offer all these benefits, while also being a prestigious lifestyle article, gold jewellery is expected to attract new buyers in the immediate future.

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