QATAR : Chery Automobile showcased its advancements through its exciting new vehicles at the 2023 Geneva International Motor Show (GIMS). The 2023 Geneva International Motor Show will be held from October 5th to 14th at the Qatar Doha Exhibition and Convention Center. Through “power 4.0 global architecture”, the global competitiveness of Chery products has increased even further. During the show, a number of Chery’s PHEV products were unveiled and will be available in the markets. During the event, the brand’s charity fund was also simultaneously launched.

Chery used the platform to exhibit its new power brand, demonstrating its technical and innovative strength to accelerate the process of the new energy field to global car enthusiasts.

The Geneva International Motor Show (GIMS) is one of the five major auto shows in the world and the largest exhibition event in Switzerland. It is known as the “wind vane of international automotive trends” and has always been an important stage for major auto companies to showcase new technologies, new models and future strategies.

The arrival at the Geneva International Motor Show (GIMS) and the release of a new power brand displays another phased achievement of Chery’s brand improvement, new technology and product development. With 26 years of technology accumulation, Chery has established a leading advantage in the hybrid and pure electric fields. Adhering to the concept of “innovating power to drive the future”, the power brand which Chery launched at the Geneva International Motor Show (GIMS) is “power 4.0 global architecture“ covering all forms of energy types such as ICE, PHEV, and BEV.

Through this architecture new products were launched with the characteristics of “powerful • rapid”, “efficient • green” and “high-energy • smart”, subverting users’ perceptions and expectations of electric hybrid products and at the same time offer technical support to Chery, to move towards new energy transformation in a comprehensive manner. It will further enhance the global market competitiveness of Chery products.

Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.

After 26 years of development, Chery’s sales and service network covers more than 80 countries and regions, and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.

Recently, Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is ranked as the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Chery Automobile took the first spot among all Chinese automotive brands in J.D. Power 2023 China Initial Quality StudySM(IQS). For more details please visit https://china.jdpower.com/press-release/2023-IQS

In Oman, Chery will soon be launched by Saud Bahwan Group.