Muscat: At the Geneva International Motor Show held in Doha, Qatar, Lynk & Co determined to provide an unforgettable moment for car enthusiasts and those seeking a stylish lifestyle. CO: STORE showcases four Lynk & Co models in the exhibition space: Lynk & Co 01, Lynk & Co 03+, Lynk & Co 05, Lynk & Co 09. Exclusive Lynk & Co branded products are available for purchase here. This exhibition space is not just a place to display cars; it is a gathering point that sets the tone for the future of automotive culture and lifestyle.

The Lynk & Co exhibition area is located in the D5-E7 of the Doha Exhibition and Convention Center (DECC). Within this 644-square-meter space, visitors can enjoy a range of exciting interactive and entertainment experiences across four main themed zones. Lynk & Co 01 area features a vinyl record player and a camping setup, creating a cozy and relaxed atmosphere reminiscent of family vacations. Lynk & Co 03+ area is equipped with racing simulators, allowing visitors to immerse themselves in the excitement and prestige of a racing club-like environment. Lynk & Co 05 offers VR driving equipment designed to blend the aesthetics of Mega-city Contrast with driving innovation. In Lynk & Co 09’s opulent lounge area, visitors will be enchanted by the luxurious, comfortable sofas and the generous space available. It’s designed to provide a lavish seating experience and ample room for relaxation, allowing you to unwind and indulge in a tranquil environment. Each of the four exhibition areas is equipped with music experience installations and Harman Kardon audio systems, providing a delightful music experience. The CO:FFEE offers customized beverages tailored to the car models, as well as delicious desserts, coffee, signature cocktails, and meals.

Lynk & Co has officially unveiled its presence in Qatar on October 6th at the Geneva International Motor Show Qatar. This launch is facilitated by Auto Class Cars, the official distributor for Lynk & Co under the NBK Group, which will take full responsibility for Lynk & Co’s sales and services in Qatar. Nasser Bin Khaled Group, abbreviated as NBK, was founded in 1950. In the automotive sector, it serves as the official agent for several renowned brands in Qatar, including Mercedes-Benz, Mitsubishi, MG (Morris Garages), Maxus (SAIC), FUSO, Harley-Davidson, Michelin Tires, and Bosch. In addition, NBK also operates across construction, real estate, and tourism.

Lynk & Co’s showroom in Qatar is located on Salwa Road in Doha, amidst a bustling automotive district with numerous car brands, making it a primary destination for consumers looking to purchase vehicles. Following the Geneva International Motor Show Qatar, Lynk & Co’s showroom will commence its official operations soon, gradually enhancing the overall development of Lynk & Co’s presence in Qatar and other Middle East countries like Oman.

Brand Overview
Founded in 2016, Lynk & Co is positioned in the “new premium” market, created for the new generation of open urbanites. With the brand mission of “Think outside of the car”, Lynk & Co strives to provide customers with valuable experiences by combining innovative design, advanced technology, new experience, and dynamic new energy.

Born global, open, and connected, the brand wants to build an open platform connecting people, cars and the world. The European and Asia-Pacific strategies have advanced consistently, attaining a domestic and international dual-cycle development model.

The Globalization DNA

With an unwavering commitment to excellence, Lynk & Co continues to expand its global presence with its world-leading specialization in R&D, technology, design, manufacturing, and safety capacity.

Global Technology

Lynk & Co products are developed and innovated by Geely Holding Group and Volvo cars’ state-of-the-art R&D Center in Gothenburg, Sweden, known as China Euro Vehicle Technology AB(CEVT).

Lynk & Co possesses a world-class modular architecture, the CMA foundational module framework, led by Volvo cars and jointly developed with Geely Holding Group. Developed over a span of three years by more than 2,000 leading automotive engineers from 25 countries, CMA has garnered a total of 609 patents since its launch, embodying outstanding engineering ingenuity. Lynk & Co has built upon this architecture, securing a prominent position in quality and performance.

Since 2021, Lynk & Co has officially adopted the Scalable Platform Architecture (SPA), also known as SPA. SPA serves as the cutting-edge framework for Lynk & Co’s flagship luxury and digital experience, propelling the brand towards electrification and intelligent features. It seamlessly combines luxurious hardware with advanced digital capabilities, representing a new era of architecture that enhances Lynk & Co’s luxury and digital offerings while advancing the brand’s journey into electrification and smart technologies.

Global Design

Lynk & Co has established a robust global system that includes four design centers situated in the United Kingdom, the United States, China, and Sweden. The models of Lynk & Co adopt the unique design philosophy called “Mega-city Contrast” to lead the global aesthetics and urban fashion. It draws inspiration from landscapes and lifestyles in mega cities worldwide; it incorporates the brand’s signature elements such as the Aurora Borealis daytime running lights and Energy Cube LED tail lights. Benefiting from the integration of the Geely Holding Group’s global advantage resources, collaborations with globally renowned brands like Magna, BorgWarner, Harman, and the utilization of environmentally-friendly premium materials, Lynk & Co ensures that users enjoy an unparalleled high-end experience.

Global Manufacture

The production lines at Lynk & Co are meticulously planned in accordance with the “Industry 4.0” concept and constructed to meet global quality standards. These facilities comprise four key process workshops: stamping, welding, painting, and assembly workshop, supported by auxiliary workshops including a small painting workshop, injection molding workshop, and quality inspection workshop. These smart plants of Lynk & Co have achieved intelligent production and efficient logistics through advanced IT systems, cutting-edge information management, and state-of-the-art equipment.

Global Safety Concept

Lynk & Co’s commitment to a global safety concept is evident in its mission to ensure all journeys prioritize safety across every domain. Upholding the highest global five-star safety standards, Lynk & Co is dedicated to enhancing the security of both drivers and passengers in various scenarios. With a relentless focus on safety, Lynk & Co provides confidence in every journey undertaken.

Global Achievement and Expansion 

As of September 2023, Lynk & Co has achieved cumulative sales of nearly 950,000 units worldwide. Within this year, Lynk & Co plans to reach a significant milestone of 1 million units in cumulative global sales. By the second quarter of 2023, Lynk & Co’s distribution network includes 375 Lynk & Co centers and 31 Lynk & Co spaces. In the Middle East region, Lynk & Co has 4 Lynk & Co centers and 1 Lynk & Co space. Additionally, Lynk & Co has established 12 Lynk & Co Clubs worldwide, including 11 in 6 European countries and 1 in Hangzhou, China. 

Lynk & Co has expanded its presence in the Middle East market to include Saudi Arabia, Qatar, Kuwait, and Oman. Lynk & Co’s Middle East showrooms offer a holistic shopping experience for local consumers, going beyond just cars by incorporating elements such as coffee and lifestyle products. These showrooms aim to provide a comprehensive store experience that caters to the needs and preferences of the local customer base. 

Lynk & Co is set to complete its comprehensive expansion into the Gulf Cooperation Council (GCC) countries, known for their strong consumer capabilities and mature automotive markets, by the end of this year. In the existing markets, Lynk & Co is currently focusing on its 2.0T gasoline vehicle lineup, solidifying its premium global brand image.

In 2024, Lynk & Co will steadily expand into other Arab countries. In countries with more mature electrification, Lynk & Co will introduce highly competitive electrified products to meet market demands and build a comprehensive product portfolio that includes both conventional and electric vehicles.

From 2023 to 2024, Lynk & Co anticipates opening stores in Vietnam and progressively completing market entry preparations for the Philippines and other Southeast Asian countries including Oman.

Models Portfolio
Lynk & Co 01：Premium is Standard
Lynk & Co 01 is dedicated to providing a driving experience that combines power and safety for family and urbanities who search for utmost comfort in their journey. Built on the advanced CMA platform and powered by the Drive-E 2.0TD T4 Evo engine, it boasts a staggering 218Ps of maximum power and an impressive 325N·m of torque. Lynk & Co 01 adopts the Lynk & Co 2.0 interior design language, featuring a HD digital instrument cluster and center stack touch screen display. Additionally, the full-spectrum ambient lighting system gives Lynk & Co 01 a unique visual ambiance, ensuring that passengers always feel free and relaxed throughout their journey. The eco-friendly TPO2 interior panels showcase a commitment to sustainability. With 2-zone automatic air conditioning and integrated premium seats, driver’s comfort is paramount.

Lynk & Co 03：Racing in Your Style

The model belongs to the C-Sedan series and carries the design language “Mega-City Contrast”, with distinctive features reflected in the headlights located independently below the LED daytime running lights above, in between is a thin horizontal radiator across the hood. The highlight of this car is its modernity, fashion-ability and outstanding sporty style with impressive design in the front area, rims and rear; combined with the car interior which is equipped with a bottom beveled steering wheel, a 12.3-inch digital instrument cluster and a 12.8-inch touchable center stack prominent on the center console and leaning towards the driver to create comfort and convenience in use. 

Lynk & Co 03+：Racing to The Next Level

For those seeking an extra dose of excitement, the 03+ takes everyday racing to the next level, with an exclusive “racing” drive mode and thanks to the Drive-E 2.0TD T5 Evo Turbo-charged engine, delivering up to 195kW and 380 N·m of torque. In the 03+, power is distributed to all four wheels, and the sixth generation of BorgWarner quickly respond to driving intentions and intelligently adopt to road conditions.

The Lynk & Co 03 TCR race car, which directly incorporates the original chassis system and engine from Lynk & Co 03 production model, has been making headlines in the 2023 TCR World Tour. Lynk & Co has made a name for itself in the racing world since 2019, when the brand began sponsoring Cyan Racing and entered the WTCR World Touring Car Cup. The team has won five world championships thus far, including three overall team championships and two driver championships.

Lynk & Co 05: Ultimate is Standard

Lynk & Co 05 embodies the stylish design philosophy, catering to the fashion-forward crowd and meeting their stylish demands. Lynk & Co 05 features European design genes, with a sleek sloping roofline, a broad and sharp front fascia, and a visually robust appearance. Inspired by the urban skyline, its design elements like aurora borealis, energy cube, skyline halo, and silver blade infuse a touch of sophistication and magic into drives. In addition to high-end features, Lynk & Co 05 owns a modern entertainment system, integrated smart connectivity features and outstanding safety features such as ABS braking system, parking assistant, collision warning, electronic stability control, and many sensors to assist the driver. Lynk & Co 05 offers impressive sporty performance, featuring agile handling, powerful acceleration, dynamic driving characteristics, and race-inspired seat designs that enhance both style and driving comfort.

Lynk & Co 09：Voyage for Legend

Lynk & Co 09, an exquisite seven-seat full-size SUV, seamlessly marries opulence and power, exemplifying the brand’s dedication to sophistication and remarkable SUV performance. Beneath its sleek exterior lies the potent Drive-E 2.0TD engine, eager to be unleashed and complemented by an 8-speed automatic transmission, forming the dynamic heart of this vehicle. Perfect for families and businesses that appreciate both luxury and extended journeys, Lynk & Co 09 offers a luxurious seating experience with Nappa leather seats and ample second-row legroom. It also boasts intelligence through its 23 ADAS systems and Apple CarPlay integration.

Lynk & Co 09 adopts SPA, developed by Volvo, seamlessly integrating luxurious hardware with cutting-edge digital features, heralding a new era of advanced architectures that will drive Lynk & Co’s flagship luxury while advancing the brand towards electrification and smart technologies.

In Oman, Lynk & Co vehicles are brought to you by a new line of auto business ‘Mobility Auto LLC’ from Towell Group. So, the people in the Sultanate of Oman can be assured of the best-in-class automobile experience. To know more about Lynk & Co offers in Oman or to buy a car in Oman, visit www.lynkcooman.com or the Lynk & Co showroom at Ghala Heights in Muscat, Oman. For any queries or to book a test drive, contact at Ph: 71611137.